SEPT. 15, 2017 – BY MEAT+POULTRY STAFF
INDEPENDENCE, Va. — Landcrafted Food announced the expansion of its product line to include new Habanero BBQ and Spicy Cajun Smoked Beef Sticks. These two flavors add to the recently introduced Original and Sweet Smoked Beef Sticks from the company.
All four flavors of Landcrafted Food Smoked Beef Sticks are made from 100 percent grass-fed cattle, and are gluten-free and GMO-free. Landcrafted Food raises cattle without added hormones or antibiotics, on the company’s farms in the Grayson County, Virginia, area.
“We believe millennial consumers, who are driving the trend toward more daring flavors, will eat these new products up,” says Gary Mitchell, managing partner and farmer. “By purchasing Landcrafted Food products, they are also directly supporting sustainable cattle farming and natural, small-scale food production, which is especially important to younger generations.”
The products are made at a company-owned smokehouse and processing facility in Independence, Virginia, which employs 11 local community members.
Landcrafted Food is in the news! Check out this article on our company in Farm Journal:
By Dan Murphy July 24, 2017 | 3:30 pm EDT
A new meat processing facility has completed construction in Grayson County, Virginia, and that’s a good thing.
Grayson County is in the southwest part of the state, surrounded by Kentucky, Tennessee and North Carolina, for those who are up on the U.S. geography.
The plant is operated by Landcrafted Food (love the name!), which promotes itself as a “natural, grass-fed beef company” and the 7,000 square foot facility will be managed by local farmers and is intended to support local family farms.
The initiative is headed up by the River Ridge Land and Cattle Company, a regional beef producer that markets grass-fed beef.
According to a report from WJHL-TV in Johnson City, Tenn., the new plant represents an investment of $2.1 million and will create 11 new jobs in the USDA-inspected facility that will cut and package fresh meat for wholesale and retail customers, as well as conduct value-added processing of meat snacks, jerky, cooked products and specialty meats.
“On behalf of River Ridge Land and Cattle Company and Grayson Natural Farms, we are eternally grateful for the support we have received from Gov. (Terry) McAuliffe’s office” and other state offices, River Ridge co-owner Charlotte Hanes said in a news release. “We are excited about this project and … proud of the confidence that our statewide partners have in us.”
The company positions its products as “made from responsibly sourced ingredients, including grass-fed beef that is raised humanely, on the company’s small consortium of regional farms. No added hormones or antibiotics are used, and all of the brand’s products are gluten-free and GMO-free.”
The firm’s website goes even further in a statement attributed to Managing Partner/Farmers Brantley Ivey and Gary Mitchell:
“We are a community of farmers and producers who share a pioneering mindset. Channeling the strength and vision of the settlers who first cultivated our land, we know our role in creating the future of agriculture and food depends on the care and craft we put into our work every day.”
The launch of the Landcrafted Food operation comes at a time when Virginia is in the midst of what can only be called an agricultural boom.
A new study led by the University of Virginia’s Center for Public Services found that the Old Dominion state’s agricultural operations accounted for more than $70 billion in economic value last year, while its forestry operations accounted for some $21 billion.
Those totals have increased 30% in just the three years since previous data in 2013 was compiled. During that same time period, the number of jobs in farming and forestry increased from 414,700 to 442,200, which means that 1 in every 10 jobs statewide now is in Virginia’s agricultural or forestry-related industries.
Forget the controversies over vegetarianism versus meat-eating, or what percent of total greenhouse gas emissions are, or are not, connected with beef production.
If I had a magic wand, or maybe a reverse button on that flashlight they used in “Men in Black” to wipe out someone’s memory — only this one would add information — I’d want to impart one critical fact that is widely underappreciated and unacknowledged: Agriculture is the essential economic driver for rural areas and the larger regional economies on which those residents depend.
In my state of Washington, for example, agriculture is the No. 2 industry, surpassed only by the economic clout of aerospace manufacturing. But I bet I could go through 20 or even 30 “man-in-the-street” conversations before I found someone who could correctly identify the state’s second-leading industry.
Even politicians, who should know better, often have only a dim understanding of the total economic impact of farming and forestry.
Granted, one small plant in rural Virginia, creating 11 new jobs, isn’t going to make or break that region’s economy. But if there were a dozen more like it, adding value to food crops and providing the ingredients for local foodservice operations, as well as keeping farmland in production while employing folks in towns where there’s often few other employment options, I’d have to say that fits right in with Landcrafted Food’s “pioneering mindset.”
The company doesn’t yet have its online sales portal up and running, but when they do, I’m all in to try their Sweet Smoked Beef Sticks.
So that at least a few of those $70 billion dollars are mine.
Editor’s Note: The opinions in this commentary are those of Dan Murphy, a veteran journalist and commentator.
Grayson Natural Farms, a producer of naturally-raised, grass-fed beef has completed construction of a new meat processing facility located in rural southwestern Virginia. The plant will support national distribution of Grayson’s all-natural, grass-fed beef products and help secure the economic sustainability of the family farm-ers who partner with the company.
The 10-year old business currently employs 11 full-time staff, and the new manufacturing plant is backed by a variety of state and local incentives, along with private investment. The 7,000 square foot operation, located in Independence, features modern further-processing and packaging capabilities, with space for product devel-opment and future expansion.
“Grayson County is very pleased to welcome this new food production facility to our industrial park. This is bringing good quality jobs into our local economy,” says Mitchell Smith, Deputy Administrator for Grayson County. “We are excited about this opportunity and the potential growth it brings to other businesses in our area.”
Additionally, the company has unveiled a new brand name and identity, to drive sales of its natural food products across the country. Formerly known as Grayson Natural Farms, the product line and future exten-sions will now be known as Landcrafted Food. The name and graphic identity capitalizes on the company’s rich farming legacy in Virginia, while pointing to a vision of bringing locally-crafted, humanely-raised and natural foods to a broader consumer audience.
“The interest and support from around the region has been tremendous,” says Gary Mitchell, managing part-ner. “Our manufacturing facility and long-term growth strategy depend on and deepen our roots here in the Grayson County community. We’re committed to enhancing farm profits for the families we partner with, and we hope to build a brand that the community can feel a sense of shared ownership and pride in.”
The company is hosting a grand opening celebration at the new facility that is open to the public. Festivities will include a ribbon cutting ceremony with remarks from several state and local officials, plus plant tours and light refreshments. The event will take place July 21st, 2017 from 11AM to 2PM. Additional information about the company is available at www.landcraftedfood.com. Event inquiries can be directed to Jenna McLaughlin at (276) 773-3712 or via email at email@example.com.
Landcrafted Food is a group of pioneering farmers for the 21s century. Independently owned and operated, the company’s mission is to bring economic sustainability back to family farms in and around Grayson County, Virginia. All Landcrafted Food products are made from responsibly-sourced ingredients, including grass-fed beef that is raised humanely, on the company’s small consortium of regional farms. No added hormones or antibiotics are used, and all of the brand’s products are gluten-free and GMO-free.